Privacy Policy Statement

Shop Point (hereinafter referred to as "we", "us" or the "Company") respects the privacy rights of anyone who uses our websites and mobile applications, participates in Shop Point's events, or registers to use our services or online content, including but not limited to the products and services of our partners (hereinafter referred to as the "Services"). We will ensure that personal data collected, transmitted, stored and used will be handled in accordance with the provisions of the Personal Data (Privacy) Ordinance, Chapter 486 of the Laws of the Hong Kong Special Administrative Region (hereinafter referred to as the "Ordinance"). By providing us with your personal data, you are deemed to have agreed to this privacy policy.

Definition of Personal Data

 Refers to personal information about customers (hereinafter referred to as "Personal Data"), including

• Your personal and contact information, such as name, gender, date of birth, ID number, telephone number, social media links, email address, residential address, mailing address and/or billing address;
• Your account information, such as the first 6 digits and last 4 digits of your credit card account number or user account number;
• Details of your payment transactions with merchants;
• Your computer or mobile device IP address, browser settings, browsing history and/or other internet log information; and
• We may access, use and/or process your biometric information including but not limited to fingerprints and facial images stored on your mobile device or other devices for identity verification purposes. However, we do not collect or store such information.

Collection of Personal Data

We need to collect your personal data to enable us to provide you with various products and services, and you need to provide us with certain necessary personal data. We may also ask you to provide additional information to help us provide you with and select products and services that we think will interest you.

We have the right to collect, store, process and/or use the personal data in our database as described in the Statement. If you are unable or unwilling to provide complete and accurate personal information, we may not be able to provide or continue to provide you with our various products and services.

Use of Personal Data

You agree that we may use and store the personal data you provide to us and information about your use of our website and/or our application to:

• Process your application to register as a customer;
• To provide you with our services;
• the normal administration, operation and maintenance of our website and/or our app;
• To provide you with periodic information including details of our retail business and related rewards;
• Provide you with retail products or services you request;
• Process purchase orders for our store, including verifying your payment details/status;
• Conduct a sweepstakes, game or contest in which you enter;
• To sort and analyze data so that we can understand your characteristics and purchasing behavior, provide you with other services that better meet your needs, and help us select retail products or services that may be of interest to you;
• To design and provide new services to you, or to improve existing services, by us, our affiliates and/or our subsidiaries;
• Investigate complaints, suspected suspicious transactions and research service improvement measures;
• Preventing and detecting crime;
• Disclosures made under legislation; and
• Comprehensive behavioral analysis.

With your consent or indication of no objection, we will use your personal data for direct marketing purposes to you in relation to the following matters (whether by mail, email, telephone, SMS or any other channel whether currently available or available in the future):

The Company will not rent, sell or disclose personal information to other companies outside the Company's group. In addition, if it is necessary to use personal information beyond the scope of the established purpose of use, the Company will separately obtain the customer's consent. If customers do not wish to continue receiving information from our company, they may contact us. The Company will arrange to stop distributing the Company's information to the customer, and the customer's personal data will be deleted as soon as possible without retention.

Management of Personal Data

The Company will do its utmost to properly manage the personal information collected from customers to prevent leakage, loss or errors in the content. In addition, the Company will properly manage personal data. In addition to striving to maintain and improve relevant management models and organizational structures, it will also implement relevant data security measures to ensure the safety of personal data and prevent personal data from being illegally read, leaked, lost, or tampered with.

Our website may contain hyperlinks to other websites provided by third parties. We have no control over these third party websites or any content on those websites. Once you leave our website we cannot be responsible for the protection of your information and privacy. You should exercise caution and check the privacy statements of the websites you visit.

Retention of Personal Data

Provide to third parties

We may disclose and transfer (whether in Hong Kong or overseas) your personal data to our agents and contractors who are under a duty of confidentiality to us for the purpose of providing us with administration, data analysis, marketing and research, telecommunications services, professional services or other similar services.

The Company may provide customers' personal information to other companies in the Company's group, franchise stores, department stores, etc. for the purposes of "Use of Personal Information" mentioned in Article 3 above.

In addition, the Company may entrust a third party to handle all or part of the processing of personal data. If the Company provides personal information to a third party or entrusts related business to a third party, it will carefully select to prevent the personal information from being leaked, lost, or tampered with, and will supervise and guide the receiving organization as needed. If it is necessary to provide personal information to a third party without the customer's consent, the Company will only provide it after obtaining the customer's consent.

The Company may share personal data with persons other than third parties to investigate, prevent or take action regarding suspected fraud, incidents involving threats to the personal safety of any person, and to prevent violations of the Company's Terms of Use or illegal activities.

In the event of a reorganisation of our retail business and/or a merger, sale or transfer (including some or all of our assets or equity) with us or a third party, we may disclose or transfer (whether in Hong Kong or overseas) your personal data to the relevant actual or proposed transferee to use, hold, process or retain your personal data for the purposes set out in Section 3 of this Statement.

Browsing information collected from you (Cookies)

We use cookies and similar technologies to collect information about you when you visit our website and our other related websites (“these websites”). Cookies are files that store information on your computer's hard drive or browser. This means we can recognise that you have visited these sites before. We use Cookies to evaluate your usage, browsing and shopping habits on these websites, personalize your website experience and evaluate your activities on these websites to make these websites easier to use and provide you with the best experience.

The types of information we may collect from you when you visit these websites include:

– Information about the type of browser you use;

– Details of the web pages you viewed;

– Your Internet Protocol address (IP address);

–    the hyperlinks you clicked on; and

–    The websites you visited before entering our website.

You can refuse to accept Cookies by modifying the relevant Internet or browser option settings of your computer system, but you may not be able to use or activate all the functions and services of these websites.

Customer Inquiry

If a customer makes a request to the Company to access, correct or stop using their personal information, the Company will follow up promptly. However, upon receiving the relevant request, the Company will confirm the identity of the inquirer by appropriate means in order to prevent the personal data from being leaked due to access by imposters.

Your rights regarding your personal data

You have the right to:

• Check whether we hold any personal data about you;
• Access the personal data we hold about you;
• Request us to correct any inaccurate personal data;
• To ascertain our policies and practices in relation to personal data (from time to time) and the categories of personal data we hold;
• Request at any time to stop receiving direct marketing messages from us.

Access and Correction of Personal Data

If you have any questions about Shop Point’s privacy policy, or wish to access or correct your personal data, you may notify us in writing or by email at the following address:

SHOP POINT

To: Privacy Officer

Room 202B, 2/F, Lai Cheong Factory Building, 479-479A Castle Peak Road, Cheung Sha Wan, Kowloon, Hong Kong

Email: info@shoppoint.hk

In accordance with the Privacy Ordinance, we have the right to charge a reasonable processing fee for a request for access to personal data.

Relevant education and training and management structure within the company

The Company has established and implemented relevant personal data processing guidelines and continues to provide relevant education and training to employees.

Changes of our Privacy Policy

The Company may revise this Privacy Policy from time to time, and the latest version will be posted on our website and our application. Customers are advised to read this Privacy Policy from time to time when browsing our website.

Others

• This statement does not limit your rights protected by the Privacy Policy.
• In case of any discrepancy between the English and Chinese versions of this Statement, the English version shall prevail.
• This Statement is governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.